Catit History: A Cat-Only Brand and How to Pick From Its Range
Catit was founded in 1999 and makes things for cats only: fountains, play circuits, cat trees, litter boxes and smart feeders. Here is its story and how to choose from the range.
In short
- Catit was founded in 1999 and marked its 25th year as an international brand made only for cats.
- The range covers water, play, furniture, litter, grooming, travel and app-controlled smart products, so most rooms of a cat's day are covered by one family of designs.
- Choose a Catit fountain by size and cleaning: the 3 litre Flower Fountain suits more than one cat, the PIXI fountains suit a single cat and a smaller space.
- Senses play circuits are open-ended toys a cat can bat alone, and add-on tracks let you build a bigger loop later.
- Vesper cat trees come in small, medium and large, so measure your floor and ceiling and think about how many cats climb at once.
Hello, lovely. If your cat drinks from a flower-shaped fountain or chases a ball around a little race track, there is a fair chance the name on the box is Catit. The brand was founded in 1999 and, in its own words, grew into an international cat brand that offers pretty much everything you need for your cat. Here is the short story, and then a friendly guide to choosing from the range without getting lost in model names.
Where Catit began
Catit's own 25th anniversary story opens simply: founded in 1999, the brand has been around for a quarter of a century. Its site describes itself as serving kings and queens since 1999, which tells you a lot about the tone: cats come first, and the whole catalogue is built around them rather than around dogs with a cat aisle added on.
Catit's website is run by Rolf C. Hagen Inc., the company named in the copyright line on every page. From there the range spread from feeding and drinking into toys, furniture, litter, grooming and travel, and later into a connected line called PIXI.
The products that made the name
Three lines come up again and again in Catit's own telling. The Flower Fountain is the one it says became so well known that it inspired many imitations. The Senses circuits are the ball-in-a-track toys it says have appeared in countless households. And PIXI is the newer app-controlled family of feeders, fountains and a camera, designed in one matching style so they look coordinated in a home.
Around those sit the Vesper cat trees in light wood tones, the Airsift hooded litter pans, Go Natural pea husk litter, Voyageur carriers and grooming tools. Catit calls its look hip and sleek, and you can see it in the rounded shapes and soft colours across the range.
Signature Catit pieces
One from each of the lines Catit names in its own story.
How to choose a Catit water fountain
Start with how many cats drink and how much you enjoy cleaning. The Flower Fountain holds 3 litres and has three flow settings: a calm bubbling surface with nothing attached, long tap-like streams with the flower in place, and a gentle stream into the bowl. That bigger reservoir suits a home with two or more cats or a cat that likes to choose its own way to drink.
The PIXI drinking fountains are smaller and come in plastic colours or a stainless steel top, with drinking options on more than one side. They suit a single cat, a small kitchen or a bedside spot. The PIXI Smart fountain adds app support and a UV-C clarifier light for people who like reminders on their phone. The Fresh & Clear fountain is a stainless steel option with its own dual action filters.
| Fountain | Size and build | Best for |
|---|---|---|
| Flower Fountain | 3 L, three flow settings, triple action filter | Two or more cats, picky drinkers |
| PIXI Drinking Fountain | Compact, plastic or stainless steel top | One cat, small spaces |
| PIXI Smart Fountain | App support, UV-C clarifier light | People who like phone reminders |
| Fresh & Clear | Stainless steel, dual action filters | Homes that prefer metal surfaces |
Catit fountains and filters
Match the filter to the fountain family.
How to choose Catit toys and play circuits
Senses circuits are closed tracks with a ball inside. A cat can bat the ball around alone, which makes them handy for a cat that plays while you work. The Wave Circuit adds hills to the track, and straight and curved add-on pieces let you build a longer loop as your cat gets the hang of it.
The Play Circuit with scratch pad puts a ball track around a round corrugated cardboard scratcher, with a springy bee on a wire on top: three kinds of play in one piece. For food-motivated cats, the Treat Puzzle and the PIXI treat dispensers turn a few kibbles into a little game. Introduce new toys gently and stay close for the first sessions.
Catit toys for solo and shared play
Tracks, puzzles and light-up balls.
A good first Catit toy
If you only try one piece, the Play Circuit with scratch pad covers chasing, batting and scratching in one round base that sits flat on the floor.
- Ball track around a cardboard scratcher
- Springy bee toy on top
- Comes in red or blue
How to choose a Vesper cat tree and other furniture
Vesper is Catit's designer furniture line. The Vesper Treehouse comes in small, medium and large, built in engineered wood with an oak look, sisal-wrapped posts, padded platforms and a fabric hideout. Pick the size by your floor space and by how many cats will climb at once. A single young cat may love the large for its height, while a small flat or a senior cat may do better with the small.
Place the tree near a window or where the family spends evenings, and anchor tall pieces as the instructions describe. For a cat that mostly scratches rather than climbs, the Senses scratching post or a scratcher is a lighter way to start. Our guide to choosing a cat tree covers stability and sisal in more detail.
Vesper trees and scratchers
Three Treehouse sizes plus simpler scratching spots.
Litter, smart feeders and travel
For litter, the Airsift Jumbo hooded pan is the roomy option for larger breeds or a multi-cat home, with a carbon filter in the hood and replacement liners available. Go Natural pea husk litter is Catit's answer to clay, in vanilla and lavender scents.
The PIXI smart feeders let you set a schedule from an app: the 6-meal feeder holds separate portions with ice packs, and the Vision feeder adds a built-in camera. For trips, Voyageur carriers come in small and medium. Always check feeding amounts with your vet, and let a cat explore a new carrier at home first.
Litter, feeders and carriers
The practical side of the range.
Putting a Catit setup together
- Water first: choose a fountain by how many cats drink, and buy a pack of matching filters at the same time.
- Add one play piece your cat can use alone, like a Senses circuit or the Play Circuit with scratch pad.
- Pick a scratching or climbing spot sized for your room and your cat's age.
- Sort the litter corner: a pan big enough for your cat, plus a scoop and liners.
- Add smart feeders or a carrier only when your routine calls for them.
You can browse every Catit piece we carry on the brands page or with a quick search for Catit. Mix and match with other makers too: a happy cat cares about the sunny spot, not the logo.
Questions people ask
When was Catit founded?
Catit says it was founded in 1999. It celebrated 25 years as a brand in its anniversary story and describes itself as serving cats since 1999.
Who makes Catit products?
Catit's website is run by Rolf C. Hagen Inc., the company named in the copyright line on the brand's pages. The products are sold under the Catit name worldwide.
What is the difference between the Catit Flower Fountain and the PIXI fountain?
The Flower Fountain holds 3 litres and has three flow settings, which suits homes with more than one cat. The PIXI drinking fountain is more compact, with drinking spots on more than one side, and suits a single cat or a smaller room.
Do Catit fountain filters fit every Catit fountain?
No. Each fountain family uses its own filter, such as the triple action filters for the Flower Fountain and the PIXI filters for PIXI fountains. Check the model named on your fountain before buying refills.
Which Catit Vesper cat tree size should I choose?
Measure your floor space and ceiling first, then think about how many cats will climb at once and how agile they are. The small Treehouse fits tighter rooms and older cats, while the large gives a young, active cat more height.
About the numbers
- Catit, "25 years of Catit" anniversary story, read 2026-10-28: Founded in 1999; grew into an international cat brand; names the Senses circuits, Flower Fountain, PIXI Smart, Vesper and natural litters; states its values.
- Catit official website, home page, read 2026-10-28: Describes the brand as serving cats since 1999; copyright line names Rolf C. Hagen Inc.
- Hey Lovi product listings, read 2026-10-28: Fountain capacity (3 L), flow settings, Vesper sizes, PIXI features and materials come from each product's own listing.
