Drying your pup up with a regular towel could rub off the natural oils in their skin and knot up their coat. This is why we developed THE TOWEL.THE TOWEL is a handsome, thick and thirsty microfiber towel cleverly designed with pockets on either end so you can pop your hands in, making it so much easier and more effective to use than a regular towel.

It saves you tons of time and struggle during bath time and anytime you need to clean up or dry off your pet. This is something both you and your pooch will surely appreciate. THE TOWEL is made of quick-drying premium microfiber material that’s machine washable and resistant to odor.

This ensures it’s easy to keep clean and smelling great. It’s also super absorbent, holding 7 times its weight in water. No more using tons of towels just to dry off your fur baby. THE TOWEL is the only towel you need for bath time and any of your dog’s wet & wild adventures.

PRIDE+GROOM was born because 4 NYC dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff. Or sniff. Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities.

That said, we could not find an effective way to coif them that felt on par with the way we tended to our children, our homes, ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could.

So, leashes in hand, off we went. PRIDE+GROOM is the first dog grooming brand to launch under a beauty platform, with formulas made in a clean beauty lab and fragrance house. The line was founded by four NYC dog moms who wanted to bring their dogs the same level of luxury beauty and skincare that we, as humans, experience ourselves.