Every PRIDE+GROOM formula contains its own unique blend of all-natural essential oils, unique signature scents, and sustainable ingredients chosen for dogs specific coat and skin types. These coat-specific, oil-rich formulas of unmatched consistency provide healing, hydrating, cleansing, nourishing and beautifying benefits.

They also offer dogs the level of luxury coat and skin care that, up until now, only we ourselves could enjoy. Not only are our formulas luxurious, but the delivery mechanism for our bottles is designed to replicate the most advanced human hair care bottles. The twist-controlled cap (only available for our 16 oz bottles) with cone-shaped tip allows for an easy one-handed wash while controlling the flow and ensuring the formula penetrates deep into the coat and skin.

Avocado Oil - Hydrates fur and hair, soothes and nourishes skin, relieves itchiness, and relieves dryness (EWG Score: 1).Calendula Extract - Skin conditioning agent, heals skin irritations, soothes dry and itchy skin, and hydrates fur and hair (EWG Score: 1) Coconut Oil - Minimizes doggy odor, creates sleek/glossy coat, promotes wound healing, and reduces allergic reactions (EWG Score: 1).Flax Seed Oil - Supports healthy coat and hair, enhances luster to coat and hair, and natures riches source of omega-3 fatty acids (EWG Score: 1).Jojoba Seed Oil - Unclogs hair follicle, heals hot spots, leaves fur as soft as a young pup, and contains skin-healing properties (EWG Score: 1).Marshmallow Root - Moisturizes dry, itchy pads, speeds healing of hot spots, safe in case your dog licks (EWG Score: 1).Niaouli Oil - Soothes itchy skin, heals dry skin, and makes dogs unattractive to insects and other nasty microorganisms (EWG Score: 1).Vitamin E - Direct nutrient for skin and fur, shines fur, soothes skin, and restores health and luster to coat (EWG Score: 1).